Creative strategist and content producer, based in NYC.

Hi, I'm Kaylie! I'm a Business Marketing graduate, content creator, and creative strategist based in New York.

I got my start the hands-on way — running Kay Creationz, my own custom canvas art business, since 2020. That meant learning marketing by actually doing it: designing products, managing inventory, running social strategy across Instagram, TikTok, and Etsy, and handling every order from start to finish. It taught me that good marketing isn't just a nice idea — it has to actually work.

Since then I've brought that same hands-on approach to every role I've taken on. At Valpak, I shot, edited, and voiced promotional videos for local businesses. With the CSI Women's Flag Football team, I run daily social strategy and design the graphics that keep our brand feeling cohesive. At Art Beyond Sight, I designed outreach materials for a nonprofit focused on accessibility — work that pushed me to think about who gets left out of "good design," not just who it looks good to.

I'd call myself 50/50 creative and strategic, with a slight lean toward the creative side — I love shooting and editing video most, but I care just as much about *why* content works, not just how it looks. What I'm looking for next is a team that'll invest in growing both halves of that.